Advanced e-commerce countries by Andrew Salmon – Kelkoo

What are the most advanced e-commerce countries and what can we learn from them?

Andrew Salmon says it’s got to be China – there is no competition. What’s happening in China is remarkable. Firstly, e-commerce has advanced and become much more personable through personal messaging. China was one of the first countries to go mobile first and has begun to lead through that. The real dominance of the messaging platform with retail channels is phenomenal.

The evolution of Ali Baba is one that we should watch, and whether they enter other markets or even if Amazon evolves into something that looks more like Ali Baba is interesting.

Kelkoo are celebrating 20 years in e-commerce this year, what will e-commerce look like in 2039?

We often talk so much about Amazon, but Amazon in 2039 will look very different. I’m not sure what will happen from a regulatory standpoint but I think Amazon will start to look a lot like Ali Baba. The Amazon-Ali Baba collision will look very interesting and I think is set to happen.

Stores will change too, and become more like digitally relevant warehouses, operating on a pop up or shared basis and the way that KPIs are implemented will change.

The other factor is cars. Andrew Salmon thinks that the way car technology is set to evolve, offers such as in-car shopping is going to be quite interesting to watch.

Andrew Salmon advises Kelkoo